How to Get Recommended by ChatGPT and Google AI Overviews
More buyers now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews questions like "best dental clinic in Manama" or "which marketing agency in Bahrain does Arabic SEO". These assistants answer with a short list of names. Generative engine optimisation (GEO) is how you make sure yours is one of them.
How AI assistants choose who to recommend
AI assistants build answers from sources they trust. They favour businesses that are:
- Clearly described on their own website, with facts that are easy to quote.
- Consistently mentioned across directories, reviews, media and social profiles.
- Structured with schema markup, so services, locations and prices are machine-readable.
- Helpful, with direct answers to the questions buyers ask.
Seven steps to improve your AI visibility
- Write a clear "about" statement: who you are, what you do, where, and for whom.
- Answer questions directly. Use FAQ sections with short, factual answers.
- Add structured data for your business, services, FAQs and reviews.
- Keep your details consistent: the same name, address and phone number everywhere online.
- Earn mentions on trusted local and industry websites.
- Collect detailed reviews on Google and industry platforms.
- Publish genuinely useful guides, like this one, that other people want to cite.
How to measure it
Ask the main AI assistants the questions your customers ask, every month, and note whether you are mentioned. Track enquiries where customers say an AI tool recommended you.
Common myths about AI search
- "AI search will replace Google tomorrow." Not yet. Google still sends most website visits, and good SEO helps both.
- "You can pay to be recommended." You cannot buy a place in ChatGPT's answers. Clear information and a good reputation earn it.
- "Only big brands get mentioned." AI assistants often name small local businesses when the question is local and specific.
- "It is all technical." Structure helps, but useful, honest content and real reviews matter more.
Where to start
Begin with your Google Business Profile, a clear services page for each offer, and a strong FAQ section. Then ask the main AI assistants the questions your customers ask, and note how they describe you. Fix any gaps in your own website first, because that is the source you control.
SEO gets you found in search results. GEO gets you named in the answer.
Our SEO team includes AI-search optimisation in every growth plan.